Rajjat Barjatya at the Helm of Bollywood’s Digital Revolution Read More

Rajjat Barjatya: "Our top performing videos on YouTube are all nursery rhymes" Read More

Is there really a case for Rajshri.com to launch separate sites for Bengali, Tamil, Telugu & Marathi? When I first read about plans to launch of Tamil vertical, I wasn’t very skeptical. Tamil cinema is well known for its massive fan base, eclipsing Bollywood when it comes to passion. This would be an attempt to reach out to the “long tail” of Tamil Cinema viewers. But Rajshri.com has now launched four verticals - for Bengali, Tamil, Telugu and Marathi. Corresponding channels at YouTube have also been launched. What’s more, Rajshri Media MD Rajjat Barjatya told MediaNama that they have plans for launching 8 more language properties - four each in the next two months.“It’s like having multiple channels,” Barjatya said. Read More

THE past decade has been an interesting one in terms of change and growth for the Indian entertainment industry. Even as it got industry status, banks brought in structured finance, corporates woke up to the business potential of our entertainment and simultaneously, across the globe, a growing diaspora started getting hooked onto our stars and songs. Around three years ago, armed with a business acumen his family is well-known for, Rajjat Barjatya, foresaw a potential for a revenue stream hitherto untapped — hosting legally-uploaded content on a dedicated entertainment portal. He began with only one content provider—Rajshri — and today, 30 months later, has over 150 people providing content. From serving 20,000 GB, today 3.26 lakh GB of content is being viewed across the globe. A year ago, Barjatya was among the first in India to sign up with Google’s You Tube. Two days ago, Barjatya’s site logged in its 100th million viewer, becoming the most watched Indian channel on You Tube. Nandini Raghavendra spoke to the young Barjatya scion, also the managing director and CEO of Rajshri Media, to know more about his net gain. Read More

Here’s an entrepreneur who won’t let the economic slowdown affect his spirits. Rajjat Barjatya of entertainment portal rajshri.com sees adverse conditions as opportunities that will help him to grow his business, Nandini Raghavendra reports Read More

Rajshri Media alliance with Swami Ramdev's Divya Yoga Mandir Trust. Mumbai, 18th November 2008: Rajshri Media, India’s leading Web and Mobile studio and the digital entertainment arm of the 60-year old Rajshri group, one of India’s oldest, largest and most successful Film and TV studios, announced an exclusive alliance with Swami Ramdev's Divya Yoga Mandir Trust , Hardwar Read More

Rajshri launches Web/ Mob-isode Akbar Birbal Remixed. Rajshri has launched Akbar Birbal remixed, its 3 minute a piece 90 episode series. The show revolves around a don, Akbar Anna, and his intelligent sidekick Birbal Bhaiya, set in Bombay’s underworld Read More

The man with a digital dream. Rajjat Barjatya wants to ride the virtual wave with the Rajshri brand. He tells G Sampath about the big splash he expects to make. Read More

Bollywood's Viral Videos. "What is surprising is that no one in India has done it sooner," says Rajjat A. Barjatya, Managing Director of Rajshri Media, Rajshri Group's digital-media and entertainment arm Read More

India's first mobile soap opera. "Rajshri Media is a very potent medium combination of content and technology and that's why we have done well in the last 13 months. We are providing a complimentary and alternative revenue stream to film producers." Read More

A 60-year-old movie production house breaks new ground with a portal. "What is unique about Rajshri.com is its business model. The portal has free streaming for older content that is supported by advertising. The second model is that of downloads, of which there are two kinds..." says Barjatya Read More

Now Streaming : Bollywood Movies. Rajjat Barjatya is scripting a new chapter in the history of Bollywood. A grandson of Tarachand Barjatya, who founded India's oldest movie and distribution house, Rajshri Productions, the younger Barjatya, 32, has created India's largest Bollywood portal, with 6,000 hours of movies and Hindi songs Read More

Flash Forward. "I'm changing the way Indians watch films. The objective is to take Bollywood to a global audience," says a visibly excited Rajjat A. Barjatya, Managing Director, Rajshri Media, which owns rajshri.com Read More

Bollywood Goes Digital. "Delivering content directly to the consumer is a good way to beat piracy and ensure quality service," Mr. Barjatya says Read More

Now, watch new Hindi films online. Rajshri Media Limited, the digital media and entertainment arm of the Rajshri group, has launched rajshri.com, a broadband entertainment Web site for Indian video content. Read More

Now several Bollywood films a click away as Rajshri group launches its new web site The online premiere of Vivah was aimed at the growing number of international ‘consumers’ of Bollywood entertrainment, “who are both broadband enabled and technology savvy,” explains Rajjat. Read More